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1

Drivers of Creativity Within Advertising Agencies

O'Connor, Huw, Kilgour, Mark, Koslow, Scott, Sasser, Sheila

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 500 KB

english, 2018

2

How Rhetoric Theory Informs the Creative Advertising Development Process

Tevi, Alexander, Koslow, Scott

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 381 KB

english, 2018

3

Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies

O'Connor, Huw, Koslow, Scott, Kilgour, Mark, Sasser, Sheila L.

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 343 KB

english, 2016

4

What is Creative to Whom and Why?

Koslow, Scott, Sasser, Sheila L., Riordan, Edward A.

Journal:

Journal of Advertising Research

Year:

2003

Language:

english

File:

PDF, 158 KB

english, 2003

5

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Mark Kilgour, Scott Koslow

Journal:

Journal of the Academy of Marketing Science

Year:

2009

Language:

english

File:

PDF, 312 KB

english, 2009

6

Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity

Koslow, Scott, Sasser, Sheila L., Riordan, Edward A.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 603 KB

english, 2006

7

Future Directions for Advertising Creativity Research

West, Douglas, Koslow, Scott, Kilgour, Mark

Journal:

Journal of Advertising

Year:

2019

Language:

english

File:

PDF, 429 KB

english, 2019

8

I Love Creative Advertising

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 119 KB

english, 2015

9

Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda

Sasser, Sheila L., Koslow, Scott

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 115 KB

english, 2008

10

A Meta-Analysis of When and How Advertising Creativity Works

Rosengren, Sara, Eisend, Martin, Koslow, Scott, Dahlen, Micael

Journal:

Journal of Marketing

Year:

2020

File:

PDF, 408 KB

2020

11

Matching Creative Agencies With Results-Driven Marketers

Sasser, Sheila Lucy, Koslow, Scott, Kilgour, Mark

Journal:

Journal of Advertising Research

Year:

2013

Language:

english

File:

PDF, 253 KB

english, 2013

12

Do Marketers Get the Advertising They Need or the Advertising They Deserve?: Agency Views of How Clients Influence Creativity

Scott Koslow, Sheila L. Sasser and Edward A. Riordan

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 2.57 MB

english, 2006

13

Creativity Awards: Great Expectations?

Kilgour, Mark, Sasser, Sheila, Koslow, Scott

Journal:

Creativity Research Journal

Year:

2013

Language:

english

File:

PDF, 262 KB

english, 2013

14

Executional Factors and Advertising Effectiveness: A Replication

Stewart, David W., Koslow, Scott

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 1.83 MB

english, 1989

15

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective

Scott Koslow, Prem N. Shamdasani and Ellen E. Touchstone

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 556 KB

english, 1994

16

The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach

Parker, John, Ang, Lawrence, Koslow, Scott

Journal:

Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 542 KB

english, 2018

17

Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns

Sasser, Sheila L., Koslow, Scott, Riordan, Edward A.

Journal:

Journal of Advertising Research

Year:

2007

Language:

english

File:

PDF, 187 KB

english, 2007

18

Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism

Journal:

Journal of Consumer Affairs

Year:

2000

Language:

english

File:

PDF, 1.73 MB

english, 2000

19

Executional Factors and Advertising Effectiveness: A Replication

David W. Stewart and Scott Koslow

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 2.11 MB

english, 1989

20

How Consumer Heterogeneity Muddles the International Advertising Debate

Koslow, Scott, Costley, Carolyn

Journal:

International Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 269 KB

english, 2010

21

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective

Koslow, Scott, Shamdasani, Prem N., Touchstone, Ellen E.

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 810 KB

english, 1994

22

Why Do Great Creative Ideas Get Rejected?

Kilgour, Mark, Koslow, Scott, O'Connor, Huw

Journal:

Journal of Advertising Research

Year:

2019

Language:

english

File:

PDF, 637 KB

english, 2019

23

How Does Consumer Insight Support The Leap to a Creative Idea

Parker, John, Koslow, Scott, Ang, Lawrence, Tevi, Alexander

Journal:

Journal of Advertising Research

Year:

2020

File:

PDF, 682 KB

2020

24

Editorial

Richard J. Varey, Carolyn Costley, Scott Koslow, Maria Fitzgerald

Journal:

Australasian Marketing Journal (AMJ)

Year:

2006

Language:

english

File:

PDF, 45 KB

english, 2006

25

How Well Do Firms Implement Strategy When They Design Internet Web Pages?

Hans Liangjian Yu, Scott Koslow

Journal:

Australasian Marketing Journal (AMJ)

Year:

1999

Language:

english

File:

PDF, 2.50 MB

english, 1999

26

Long-Term Patient-Reported Satisfaction after Contralateral Prophylactic Mastectomy and Implant Reconstruction

Koslow, Starr, Pharmer, Lindsay A., Scott, Amie M., Stempel, Michelle, Morrow, Monica, Pusic, Andrea L., King, Tari A.

Journal:

Annals of Surgical Oncology

Year:

2013

Language:

english

File:

PDF, 302 KB

english, 2013

27

Current hospital costs and medicare reimbursement for endovascular abdominal aortic aneurysm repair

Bertges, Daniel J., Zwolak, Robert M., Deaton, David H., Teigen, Corey, Tapper, Scott, Koslow, Alan R., Makaroun, Michel S.

Journal:

Journal of Vascular Surgery

Year:

2003

Language:

english

File:

PDF, 75 KB

english, 2003

28

The linguistic servicescape: Speaking their language may not be enough

Touchstone, Ellen E., Koslow, Scott, Shamdasani, Prem N., D'Alessandro, Steven

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 1.23 MB

english, 2016

29

Supply chain performance measures for producers and processors of premium beef cuts: A conjoint approach

McDermott, Alan, Lovatt, Simon, Koslow, Scott

Journal:

Journal on Chain and Network Science

Year:

2004

Language:

english

File:

PDF, 94 KB

english, 2004

30

Can Media Neutrality Limit Creative Potential?

Tevi, Alexander, Koslow, Scott, Parker, John

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 630 KB

english, 2018

31

Future Directions for Advertising Creativity Research

West, Douglas, Koslow, Scott, Kilgour, Mark

Journal:

Journal of Advertising

Year:

2019

File:

PDF, 429 KB

2019

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